Sadly, I think we should address the topic of "ghosting" as a culture. It's become a far too regular occurrence - this whole reaching-out-to-someone, only-to-never-hear-back-from-them thing, or never receiving a response back when they initiated contact with you (I mean, what the?).
Usually we know when behavior is out of character for those we are familiar with; I have some long-term clients who have very rarely not gotten back to me, but when that has occured, a simple resend clears it up quickly (the first email got lost or forgotten about). But it's these potential clients and unfamiliar acquaintances I want to talk about...what's their ghosting deal?
I think ghosting has become a real problem because the golden rule has disappeared from peoples' modus operandi. Do you personally want to be ghosted/does it feel good when you have been ghosted? Obviously not. So why are we perpetuating this toxic refusal to respond to our fellow humans?
Ghosting is unprofessional, but I would add that it also points to a lack of respect for our individual communities. That's why I've made it a goal to be more cognizant of my online behavior after being on the receiving end of some very stinging ghosts. None of us are perfect, and mistakes will be made, but I want to be there for my clients, potential clients, and most definitely my friends.
Let's be better than the social norm. Let's be the catalysts for a new and improved ghost-free society. Who's with me?!